Brand BTQ
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Valeriya Tomashchuk · founder of Brand BTQ

I create brands that capture markets. Ideas, concepts and naming at international scale.

17+ years in FMCG. 30+ businesses launched, 25 brands and 150+ products. I consult business owners worldwide.

Book a strategy session USA · Ukraine · Europe
I create brands that capture markets. Ideas, concepts and naming at international scale.
Concept→Icon

Superpower

Creative visionary: I see the essence of a business, generate a breakthrough idea in seconds, build a strong international concept (Brand & Product Concept) and give the project a precise, on-target name (Brand Naming).

Grow Your Business with Our Outsourced Marketing Team

We are an outsourced marketing team dedicated to creating new brands, products, and strategies with a cost-efficient and effective approach. Our full-cycle service includes everything from brand creation, logo design, and packaging design to ongoing support for future sales through effective media and social media strategies. Partner with us to elevate your brand and achieve sustainable growth.

Hello, it's me

Six things that made me

  1. Hello, it's me!
    01

    Hello, it's me!

    At 15, I didn't just watch Melrose Place — I studied Amanda Woodward (Heather Locklear). She was the first woman I saw who didn't just work in marketing; she commanded it. To turn that spark into a profession, I earned three degrees in Sociology, Marketing (CIM, UK), and Law. 30 years later, with 17 years at PepsiCo and 25+ brands created, I've turned that childhood dream into a career of building market leaders.

  2. Winner's Mindset
    02

    Winner's Mindset

    I am a person of iron discipline. To me, business is like figure skating: you practice a move a thousand times until it's flawless. Sport taught me to be persistent and to learn only from the best. I'm not afraid of falling — I'm only afraid of staying down. On the ice and in business, I am here for the gold.

  3. Living through Emotion
    03

    Living through Emotion

    As a woman, I believe a brand without emotion is just a commodity. I don't just manage projects — I live them. Every brand I create is infused with a piece of my soul and genuine inspiration. People buy sincerity, not just products. This emotional depth is why my brands lead the market — they are truly alive.

  4. Empty? No, Infinite.
    04

    Empty? No, Infinite.

    Where others see a void, I see a blank canvas for greatness. An "empty plate" is an invitation to draw a bolder plan. My talent is seeing the finish line before the race even starts. I don't wait for opportunities; I create the rules. Where I look, success follows.

  5. Owned It.
    05

    Owned It.

    I take pride in the numbers. Turning a startup into a national #1 brand is my fuel. Launching 100+ products in a single year is a challenge I conquered. Celebrating these wins is what gives me the energy for the next leap. I'm ready to write the next success story with you.

  6. Focus or Fail.
    06

    Focus or Fail.

    "Where we look, there is our focus." This rule has guided my 30-year career. If you visualize the end goal clearly, it's already becoming your reality. I help businesses cut through the noise and zero in on what matters: winning. We will arrive exactly where we planned.

Superpower & Services

What we do, end to end

  • 01

    Strategic Marketing Planning

    • Business Strategy
    • Road Map
    • Creation of Internal Assessment Forms
    • Development of Internal Procedures for R&D
    • Creation of Media Campaign Briefs
    • Strategic Workshops
    • New Product Development
  • 02

    Brand Development

    • Brand Insight
    • Brand Positioning
    • Brand Name
  • 03

    Creative & Design

    • Brand Book Creation
    • Brand Logo Design
    • Brand Hero Creation
    • Packaging Concept Development
    • Creative Platform Development
  • 04

    Research & Audits

    • Comprehensive Analysis
    • Company Audit
    • Brand Audit
    • In-depth Research of Products, Consumers, Markets, and Categories
  • 05

    Media Support

    • Campaign Management
    • Influencer Management
    • Digital Mix Strategy
    • Targeting
    • Social Media Marketing (SMM)
    • Content Marketing
    • TV, Radio, and Outdoor Campaigns
  • 06

    Web Development & Digital Marketing

    • Landing Page Creation
    • Online Presence
    • Domain Availability
    • Website Design and Development
    • Targeted Ads
    • Search Engine Marketing (SEM)
    • Search Engine Optimization (SEO)
    • Pay-Per-Click (PPC) Advertising
    • Mobile Application Development

Selected work

19 brands, from concept to icon

Brand & Product concept

Milasha — kids dairy brand

We developed Milasha as a dairy brand for children aged 3+. A kid-oriented character, cheerful packaging, and a product line made with natural ingredients, all tailored for children. The brand combines playful design with simple, healthy recipes to make daily nutrition joyful and fun.

Milasha — kids dairy brand

Full Brand Idea & Product concept

DIVA — desserts for women

We created and developed the DIVA brand with a clear concept and strong visual identity. DIVA is a complete brand strategy inspired by Italian and French dessert culture, crafted for women who value elegance, couture and precious details.

DIVA — desserts for women

Full Brand Idea & Product concept

Agromol — dairy system

We created Agromol as a unique concept of traditional dairy products, built as one complete system — our own farm, our dairy plant, and our own retail. Natural, premium-quality milk from our own cows gives families full confidence in the food they choose every day.

Agromol — dairy system
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Product concept & Pack design

Functional dairy sub-line

We developed a functional dairy sub-line for active lifestyles based on thorough market research, consumer insights, and global trends. A dedicated visual design was created to clearly communicate its functional benefits — dairy nutrition enriched with superfoods and protein, designed for modern consumers who value clean ingredients and everyday balance.

Functional dairy sub-line

Brand Idea & Product concept

Panyanochka — baking brand

We created a baking brand with a simple and clear idea. The product range includes spreads, flour, sugar, and starch. The packaging features a cheerful homemaker as the brand's hero. Simple visuals, clear information, and a consistent look across the range make baking feel easy.

Panyanochka — baking brand

Brand Idea & Product concept

Grizli — meat snacks

We built the Grizli brand around strength, energy, and a modern lifestyle — and the idea that bears know how to snack. The packaging is designed in an ultra-modern style because meat snacks are no longer just food — they're a fast-growing, on-the-go category for active consumers. Grizli stands out on the shelf and speaks directly to snack lovers.

Grizli — meat snacks

Brand Idea & Product concept

Chika — chicken meat brand

We created the name Chika for a chicken meat brand to signal that the product is different. We wanted to build a modern brand rather than another typical market product — one that feels intriguing and interesting. The packaging was designed to stand out on the shelf and move away from standard category visuals, clearly differentiating the brand.

Chika — chicken meat brand

Brand Name & Product concept

MolokoMarket — dairy retail naming

We found a solution for naming dairy retail stores that bring together multiple brands, combining products from our own dairy plant and imported goods. To unify the dairy portfolio under one clear idea, we introduced the key word Milk into the name. This is how MolokoMarket was created — essentially a Milk Market, easy to understand. We also developed a simple and clear design to keep the focus.

Full Brand Idea & Name & Concept

Mumulia — emotional dairy brand

We created Mumulia as an emotional brand in the dairy category. Mumulia is the chief technologist of a dairy plant — an expert who knows how to choose the right milk and cultures for each product. The brand features a stylish character design of the cow together with her baby. This distinctive character is a core element of the communication platform, building an emotional connection with women who value care and support.

Redesign & Product concept

Pastoral — premium French style

We rebranded Pastoral with an ultra-premium design inspired by simple French style. The previous design was not relevant to the brand name and lacked consistency, so we conducted in-depth research into vintage French packaging and traditional dairymaid clothing to define the right mood and visual details. We also helped develop products based on classic French recipes.

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Full advertising campaign, video production

Riga Gold — advertising campaign

We created and launched a full advertising campaign for Riga Gold, fully aligned with the brand's international premium positioning. The project focused on a refined creative platform, high-end video production, and visual assets developed in line with global brand standards and core brand values. The campaign was distributed across digital channels and social media, strengthening brand perception and supporting distribution goals.

▶

Web-site

Riga Gold — website

We created a website for Riga Gold, an international canned fish brand. The website features a convenient, intuitive interface and presents products clearly, helping increase distribution by attracting new partners and distributors. The project was delivered end-to-end — from content strategy and copywriting to product photography and the final website launch.

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Full advertising campaign, video production

Ekvator — PR & campaign

We created and launched a full advertising campaign for Ekvator, one of the leading Ukrainian canned fish brands. The project included a creative platform, copywriting, production of a commercial video featuring Ukrainian celebrities, and outdoor advertising. The campaign was amplified through social media and influencer collaborations, achieving strong organic reach — around 1 million natural views for selected Reels.

▶

Packaging design

Roshen — Christmas & New Year sub-line

We developed the design for the Christmas and New Year sub-line of chocolate gift products for Roshen, one of the leading confectionery brands in Europe. The design followed the brand book, was refreshed with a European aesthetic, and achieved strong shelf visibility — leading to listing by leading retail chains in Ukraine and presence in Europe and the United States.

Roshen — Christmas & New Year sub-line
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Business strategy

Beauty & Clean Company — strategy

We worked with Beauty & Clean Company to clarify and strengthen their business strategy. The agency conducted a detailed Marketing Audit and Customer Journey Mapping, helping optimize the marketing budget. Valeriya also led the collaboration with the UK team from the Head Office of the European Bank for Reconstruction and Development, ensuring alignment and strategic guidance throughout the process. The project delivered valuable insights and a clear strategic roadmap.

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Pre-launch market research

Rice in Action — research

We conducted pre-launch research for the new ready-to-eat rice brand «Rice In Action», an international Spanish brand. The study covered price positioning, shelf-life benchmarks, product formulations, and ingredient composition across the category. This analysis helped define market positioning and supported key decisions ahead of the product launch.

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Marketing service

Kratos — strategic communication

We collaborated with Kratos, a leading Ukrainian security company, on a strategic communication and positioning project. Due to the nature of the company's work and strict security standards, we cannot disclose the full details of the engagement. The collaboration focused on strengthening brand communication, reviewing strategic directions, and supporting long-term development goals.

Kratos — strategic communication
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Strategic session

&ICE — strategic session

As part of our ongoing development, we held an off-site 3-day strategic session with the team to align on key priorities, establish a clear tasting procedure, and assess the ice cream market in order to identify promising opportunities for future growth.

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Redesign

Yagodar tea — redesign

We redesigned the Yagodar tea concept to align it with current minimalism-driven design trends. The updated concept highlights naturalness, simplicity, and a cleaner visual language. As a result, the brand is presented in a more relevant and visually refined way.

Visit project ↗

Trusted by

  • Агромол
  • Мілаша
  • Diva
  • Паняночка
  • Grizli
  • Чіка
  • Екватор
  • Riga Gold
  • Kratos
  • Clean & Beauty Company
  • Yagodar
  • Roshen
  • MolokoMarket
  • МУМУЛЯ
  • Pastoral
  • Rice in Action
  • &ICE

FAQ

Frequently asked questions

01How is it possible to understand our business?

We offer a comprehensive range of services designed to understand and elevate your business. Our strategic marketing planning includes tailored road maps and media campaign briefs. We specialize in creative design, from brand positioning to website development. Our research and audits provide in-depth analysis of your company and market, with clear evaluation services to guide your strategy. Additionally, we manage media campaigns and enhance your online presence through SEO, PPC, and mobile app development.

02How to Measure Results?

Before starting our collaboration, we clarify goals, establish measurable KPIs, and define terms. We input important data into a specialized schedule, monitor it closely, and keep our clients informed regularly. This structured approach ensures transparency and allows us to track progress effectively.

03How Will We Meet Each Other?

In our increasingly digital world, we are flexible in organizing online meetings with our team across various digital platforms. During these meetings we share presentations and all necessary materials to ensure you are fully informed and engaged. We offer flexible scheduling to accommodate your availability. If necessary, we are also willing to fly to meet our clients in person, to better understand your needs, build stronger relationships, and provide hands-on support for your projects.

04How Do We Build Communication?

We are focused on building long-term partnerships, as deep involvement in a project yields better results. Our team is available during both working and non-working hours. We enjoy learning about your business and sharing our ideas with clients. We aim to hold check-up meetings once a week to review the progress of the project.

05Where is your team located?

Our team is cosmopolitan, embodying the principle of working from anywhere. Our skilled professionals have curated numerous projects and are located worldwide, with a presence in the USA, Ukraine, Europe (Italy, France, Austria), and the UK. This global experience allows us to bring fresh perspectives to our projects.

06What about Pricing?

At Brand BTQ we offer a transparent pricing model tailored to each business case. You can choose from two pricing structures depending on your business goals. Monthly Payment: the monthly fee depends on the volume of tasks agreed upon between the client and the agency, providing predictable costs and continuous support. Result-Based Commission: the agency evaluates the project cost based on the hours spent, aligning our incentives with your results and success.

Our team

Dare to dream, Dare to do. Meet us!

  • Valeriya Tomashchuk

    Valeriya Tomashchuk

    Founder, Strategic Advisor & Chartered Marketer (CIM)

    Founder, Strategic Advisor & Chartered Marketer (CIM) with an EBRD background. A visionary creator and conceptual mastermind who seamlessly bridges sharp analytical thinking with high-level creativity. Driven by fast logic, deep market insights, and a proven track record, she guides clients toward high-impact solutions and sustainable business growth, turning bold ideas into market leadership. Creator. Inspirer.

  • Alica Bida

    Alica Bida

    Multidisciplinary Designer

    Young and energetic industrial designer with creativity without boundaries. Genuine execution from concept and unique idea to stunning designs. Attentiveness to the technical details. Creating functional, aesthetic, and energy-efficient things is incredibly rewarding.

  • Oleg Sibiriakov

    Oleg Sibiriakov

    Art Director & Creative Producer

    Visionary Art Director and Creative Producer with 33 years of experience crafting brands that stand out. Creator of over 700 logos and 4,000 packaging designs, with expertise spanning brand identity, storytelling, and multimedia campaigns. Passionate about transforming ideas into timeless visual experiences.

  • Andrey Khanov

    Andrey Khanov

    Infrastructure & Automation Engineer

    Infrastructure and automation engineer with 25+ years operating carrier-grade telecom networks (BGP/MPLS, IS-IS/OSPF, DWDM/SDH; multi-vendor Juniper/Cisco/Huawei/MikroTik), now building the automation and applied-AI systems that run on top of them — self-hosted LLM/RAG on own GPU, telemetry pipelines, secrets-as-a-service and infrastructure-as-code.

  • Yuliya Slesarenko

    Yuliya Slesarenko

    Strategic Advisor & EBRD Certified Consultant

    Innovative and complex approach to market overview, market insights, trends and category needs. Optimal balance between budget, time-frame, research planning, and data analysis. Extremely focused on market trends and dynamics, transforming macroeconomic shifts into actionable brand growth and long-term business viability.

Experience

Brands & owners we've built with

Across dairy, FMCG, fish, confectionery, beauty and security — in Ukraine, Europe, the USA and the UK.

Build pipeline

Let's create an icon together

USA · Ukraine · Europe

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From concept to Icon.

Let's turn your dreams into reality! At the agency we believe in the power of imagination and the magic of making wishes come true. So let's create together the right ideas, relevant insights and communication platforms to sculpt your brand into a superpower to be reckoned with. Becoming the icon and leader is about staying ahead of the curve and anticipating the ever-evolving needs of the market. With our expertise and your vision, there's no limit to what we can achieve together.

Let's create an icon together!